Publicación:

¿Cuáles son las revistas de marketing más influyentes para los investigadores latinoamericanos? Un análisis de co-citación de revistas.

Resumen

Objective. We aimed to identify which marketing journals are the most influential for Latin American researchers. Methodology. We used data from 15226 documents indexed in Scopus from 2000 to 2023. We em-ployed a journal co-citation analysis to visualize the journals’ representativeness over time. The clusters formed, and the areas they represented were analyzed, and the clusters were then compared in the two defined periods (2000-2011/2012-2023). Results. The following journals are considered to be among the most influential and representative of the Latin American marketing research community: the Journal of Marketing, the Journal of Business Research, the European Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing Management, the Journal of the Academy of Marketing Science, and the Industrial Marketing Management. The co-citation maps indicate that the initial period of research was still in its infancy, with only classic North American journals represented. However, from the second period onwards, the traditional North American and European journals are evident, as well as a group of Latin American journals with a focus on management, business, and business administration. Conclusions. Latin American researchers utilize classical journals to support their research. However, a greater presence of Latin American journals has only been observed in the last decade. This is a peculiar phenomenon because research published in North American and European journals seems to be the major intellectual reference. © 2024 The author(s).