Publicación:

Innovación y éxito empresarial: Algunas reflexiones teóricas

Resumen

Innovation allows organizations to anticipate new opportunities, benefiting creative problem solving, using strategies that guarantee flexibility in changing conditions. In this sense, the research aims to carry out a documentary study, which seeks to theoretically address innovation as a fundamental element for success in organizations. For this, concepts presented by authors such as: Schumpeter (1939), Drucker (1985), Mandado (2003), Escorsa y Valls (2003),among others will be studied. The research is descriptive, not experimental, in which the theoretical realities of the object of study are considered, with a systemic and organized analysis. Innovation is presented as an opportunity to improve and promote strategies that stimulate the creativity of the staff, develop a comprehensive vision in the organization, which will contribute to the development of competitive advantages that guarantee success in organizations. Innovation can play a strategic role in organizations, which can be useful to the extent that it finds the right actors in its creation and dissemination process achieving success in companies. © 2020, Universidad del Zulia. All rights reserved.